5 YEAR STRATEGIC PLAN
May 2005
SERVICEGoal: The Ashland Rotary Club commits to one large, high profile community service
project each year.
Action: Each year for the next 5 years the Ashland Rotary Club will identify a project in the “Central Rail Yard Park” to fund, and assist with its construction or landscaping.
Goal: The Ashland Rotary Club commits to further the mission of Rotary International.
Action: Budget $1,000 each year to support Rotary International project(s).
Action: Budget $1,000 each year for matching contributions to assist members of the Ashland Rotary Club in becoming Paul Harris Fellows.
Action: Sponsor a candidate each year to apply for the Group Study Exchange and the Ambassadorial Scholarship.
Action: Award a $750 scholarship each year to a graduate of Ashland, Bayfield and Washburn High Schools, and to one non-traditional student.
Action: Sponsor 2 students to attend the Rotary Youth Leadership Accademy (RYLA).
Action: Perform the highway cleanup twice each year.
MEMBERSHIP DEVELOPMENTGoal: Develop an orientation process for new members by January 31, 2006. This
orientation process will include:
1) Develop a New Member Orientation packet that includes the history of the Ashland Club, current activities, expectations of a member, a member directory and opportunities to serve. (Membership Committee)
2) Ensure that all new members are taken to lunch with at least two existing members for full orientation purposes. (Membership Committee)
Goal: Develop a recruiting and retention plan by January 31, 2006.
Action: The following suggestions are offered to the Membership Development Committee when developing this plan.
1. Annually, each member shall bring at least 1 guest to a weekly meeting.
2. Annually review the list of members to determine where there are “gaps” in terms of representation.
3. Reach out to non-members to participate in service projects.
4. Remind members regularly to invite guests as potential members.
Goal: Increase the membership from 35 to 60.
Action: Accomplish a net increase of 3 in 2005-06’, 5 in 2006-07’ & 2007-08’, 6 in 2008-09’ and 2009-10’
Goal: Launch a website for the Ashland Rotary Club by August 31, 2005.
Action: Initial website should include a calendar of club activities and weekly programs, a directory of the board of directors, a directory of the current membership, a committee list, expectations of a new member, the Strategic Plan, links to the district website and the Rotary International website.
Action: The Program Committee will submit information to the member maintaining the website at least one month in advance of upcoming programs.
Goal: Implement a Hospitality Program by October 31, 2005.
Action: The Sergeant at Arms Committee will develop and implement this program including the following:
1) Greeters assigned for each meeting to greet members, sign in visiting Rotarians, collect for lunch, make introductions, and assure everyone feels welcome.
2) Rotarians who bring a guest will introduce their guest including information about their occupation. Guest will be invited to introduce themselves if they prefer.
3) Guest Speakers will be informed that some members may need to leave early and mean no disrespect if they leave during the program.
WEEKLY PROGRAMS
Goal: Weekly programming will be diverse, well planned and meet the needs of the membership.
Action: The President will manage the timetable for weekly meetings to assure food is served by 12:05 and there is at least 20 minutes allowed for the program. The meeting should begin at approximately 12:25 PM and conclude at approximately 1:00 PM.
Action: The Program Committee will adopt a formal process for insuring programs for weekly meetings are prepared at least one month in advance.
Action: Insure that programming includes the following:
1. Classification talks once quarter. Two members give a 10 minute talk at a
meeting (ideally one old member and one new member).
2. Club Assemblies (club business) twice per year.
3. Paul Harris Fellow Day: A program about The Rotary Foundation encouraging individual contributions and furthering the goal of every Ashland Rotarian becoming a Paul Harris Fellow.
4. The Program Committee may invite political candidates to speak during an election cycle. Care should be taken to assure equal opportunity to opposing candidates.
5. Once or Twice per month there is a 5-10 minutes planned at a weekly meeting to educate members about Rotary.
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